increase in ASN compliance
HD Supply is one of the largest wholesale distributors in North America, supplying maintenance, repair, and operations (MRO) products to more than 250,000 professional customers across multifamily, hospitality, healthcare, institutional, and government facilities. Operating as a wholly owned subsidiary of The Home Depot, the company runs approximately 70 distribution centers across the U.S. and Canada and offers a catalog of over 100,000 SKUs. At that scale, supplier coordination is not a back-office function. It is how the business runs.
Stefani Biggerstaff, Senior Manager of Supplier Systems and Data at HD Supply, oversees three operational teams spanning supplier onboarding, drop ship B2B operations, and stock B2B operations. Keeping those teams moving required a level of visibility and control the company’s existing systems simply could not provide. The fragmentation was costing time, accuracy, and momentum in the eCommerce business HD Supply was working to grow.
What followed was a partnership with Logicbroker that reshaped how HD Supply manages supplier data, onboarding, and fulfillment visibility across its entire network.
Before Logicbroker, HD Supply had no reliable way to track inbound transactions or move new suppliers through onboarding with speed or consistency.
“We were dealing with fragmented systems,” Biggerstaff said. “We didn’t really have a strong way to go to market and onboard our suppliers. We had no visibility into our inbound solutions in transactions. So we knew that we needed to get a platform in place so we could gain that visibility.”
The consequences showed up in two places. First, onboarding was slow and difficult to customize, which meant getting new suppliers live and contributing to eCommerce revenue took longer than it should have. Second, without reliable shipping data flowing through a central system, HD Supply could not give its customers accurate lead times. Advance Ship Notice (ASN) compliance was inconsistent, and every gap in that data represented a gap in the trust HD Supply worked to build with both its suppliers and its end customers.
The manual workload that filled those gaps fell on Biggerstaff’s operations and onboarding teams.
HD Supply implemented Logicbroker as the central platform for supplier data management and eCommerce operations. What stood out early was not just the functionality but the philosophy behind it. As Biggerstaff put it, Logicbroker offered something that felt rare in enterprise software: the ability to handle complexity without taking control away from the team managing it.
“Logicbroker gives us the ability to simplify complexity without giving up control,” she said, and that framing became the foundation of how the two organizations worked together.
A central part of the implementation was deploying Logicbroker’s On-Demand Onboarding capability. The tool allowed HD Supply to initiate and manage supplier onboarding directly through the platform, customized to HD Supply’s specific requirements.
Suppliers could move through the process faster, and the experience could be tailored to reflect exactly what HD Supply needed from its vendor partners. The result was faster time to market and less manual coordination from Biggerstaff’s team at every step.
Logicbroker also took over as the authoritative source of record for shipping data across the business. Rather than piecing together information from multiple disconnected sources, HD Supply’s teams gained a single, reliable view of where product was at any given moment in the fulfillment process.
“It’s honestly become the trusted source of truth for all of our shipping information today,” Biggerstaff noted, pointing to that centralization as one of the platform’s most immediate and lasting contributions.
The impact was measurable quickly. ASN compliance was one of the clearest signals. By routing shipping notification data through Logicbroker, HD Supply brought structure and accountability to a process that had previously been inconsistent, and Biggerstaff’s team drove a significant improvement in the numbers.
5,000 basis points increase in ASN compliance since implementing Logicbroker
That figure represents more than an internal metric. Better ASN compliance means more accurate lead times shared with customers, which means fewer surprises in fulfillment and a stronger foundation of trust on both sides of the transaction.
The manual burden on Biggerstaff’s teams also dropped considerably. With onboarding running through a structured, automated process and shipping data flowing through a reliable system, her operations and onboarding teams were freed from the compensatory work they had been doing to cover for the gaps in the old approach. “It takes a lot of the manual workload off my operations and onboarding team,” Biggerstaff said, “and that’s all thanks to Logicbroker.”
With a reliable platform in place, HD Supply gained the infrastructure it needed to grow without adding proportional overhead.
“Logicbroker has given us the capability to scale our stock business and our supply chain,” Biggerstaff said. “It’s given us valuable insights into where our data and where our product is at any given time.”
Real-time data visibility changed how HD Supply engages at every level. Because Biggerstaff’s team knows where product is at any point in the fulfillment process, they can communicate with confidence rather than estimation. Suppliers know what is expected of them and can see where they stand. Customers receive accurate information and consistent follow-through.
That reliability, in Biggerstaff’s view, is what converts a vendor relationship into a genuine partnership. The platform does not just support transactions. It supports the trust that makes long-term growth possible on both sides.
Logicbroker is now embedded in how HD Supply operates day-to-day. As the company continues to scale its eCommerce presence and expand its supplier network, the platform provides the visibility and control Biggerstaff’s teams need to grow without reintroducing the complexity they left behind.
Whether you’re expanding your wholesale network or scaling a modern dropship program, Logicbroker helps you connect, grow, and deliver—without the friction.
