Work at Logicbroker
Contact Us
Login
Talk to sales

Category Expansion

Expand your assortment without expanding your inventory

Quickly launch new categories, test fresh price points, and connect with new vendors through Logicbroker’s Agentic, Dropship, and Marketplace models, all while keeping full control over your customer experience.

Talk to sales

See what category expansion means for you

Grow smarter, not riskier

Category expansion empowers retailers and B2B distributors to grow smarter—not riskier. With Logicbroker, you can test new products, price points, and suppliers in weeks instead of months, all without tying up working capital or losing customer visibility.

Pick your business type to explore the most relevant outcomes.

I’m a Retailer
I’m a Distributor
Reset
Drive revenue growth
  • Expand your assortment to capture untapped demand.
  • Boost AOV and basket size through complementary product offerings.

Explore more
Accelerate speed to market
  • Launch new categories in under 6 weeks.
  • Onboard suppliers faster to stay ahead of trends.

Explore more
Enhance customer retention
  • Keep shoppers on-site by offering more of what they want.
  • Increase engagement and satisfaction through broader selection.

Explore more
Reduce capital risk
  • Grow without inventory investment or warehouse expansion.
  • Lower working capital costs and free up cash flow.

Explore more
Unlock data-driven insights
  • Test categories and price points based on real-time performance data.
  • Identify high-performing vendors and scale strategically.

Explore more
Improve supply chain resilience
  • Strengthen fulfillment flexibility with multi-supplier connections.
  • Mitigate out-of-stock risk across categories.

Explore more
Expand B2B competitiveness
  • Improve fill rates and catalog breadth without additional overhead.
  • Adapt faster to market demands with flexible digital fulfillment.

Explore more
Drive revenue growth

Enable new product categories and supplier relationships through integrated dropship and marketplace connections.

  • Increase revenue through expanded assortment.
  • Keep customers on-site instead of losing them to competitors.
  • Capture higher AOV and basket size.
  • Reach new customer segments with curated offerings.
Explore how Robert Dyas achieved a 1775% increase in product assortment with a 70% reduction in order cancellations
Robert Dyas now has complete visibility into stock availability, order status, and delivery updates.

Read full story
Accelerate speed to market

Streamline supplier onboarding and product setup to go live in weeks.

  • Launch new categories in under 6 weeks.
  • Reduce time-to-revenue on new initiatives.
  • Rapidly respond to shifts in customer demand.
  • Maintain agility as market conditions evolve.
See how Boscov’s launched a new dropship program in under 6 weeks.
Boscov’s Department Store has onboarded over 100 vendors with our On-Demand Onboarding system.

Read full story
Enhance customer retention

Give customers more reasons to stay and shop by expanding category coverage.

  • Keep customers engaged with a wider selection.
  • Reduce bounce rates and lost sales.
  • Improve loyalty by meeting more of their needs.
  • Strengthen long-term relationships through assortment variety.
Discover how Walgreens migrated their dropship program in under 6 weeks with Logicbroker.
With no barriers to commerce, Walgreens has retained more customers while expanding assortment.

Read full story
Reduce capital risk

Allow retailers and distributors to grow without purchasing inventory.

  • Cut carrying costs and capital commitments.
  • Avoid overstock risk on untested categories.
  • Maintain positive cash flow while expanding.
  • Operate lean while increasing market share.
See how Orangetheory Fitness saved 6,500+ hours for their studios
Orangetheory achieves complete order visibility across 10,000 SKUs 

Read full story
Unlock data-driven insights

Leverage platform data to identify trends and validate new category potential.

  • Analyze sales and performance before scaling.
  • Identify top-performing vendors early.
  • Optimize assortment decisions with confidence.
  • Drive smarter, insight-led expansion.
WHP’s vast catalog of businesses enjoys over 60,000 automated orders a year with Logicbroker.
Learn why WHP says "it’s great to have Logicbroker as part of our team" today.

Read full story
Improve supply chain resilience

Build flexible multi-supplier networks to ensure availability.

  • Improve order fill rates and product availability.
  • Mitigate risk across categories.
  • Reduce dependence on single suppliers.
  • Strengthen reliability and customer trust.
With over 32 years of experience, Crystal Direct modernized their entire tech stack with the Virtualstock platform.
Crystal Direct’s 537 SKUs ensure their customers remain happy, engaged, and committed to their service.

Read full story
Expand B2B competitiveness

Empower distributors and suppliers to expand & optimize fulfillment.

  • Improve fill rates and catalog breadth without adding operational overhead.
  • Strengthen supplier relationships with automated onboarding and integration.
  • Adapt faster to market demands through flexible digital fulfillment models.
  • Compete more effectively with richer assortments and improved service levels.
Learn how Zageno launched the only B2B Marketplace for science equipment with Logicbroker.
Discover why Zageno calls Logicbroker “the spinal cord of our automated processes” today.

Read full story

Real results from real teams

How Logicbroker improves life across your business

From IT to supply chain to procurement, Logicbroker removes friction, manual work, and delays—so teams can focus on what matters.

Before

Vendor onboarding took 6–8 weeks.

After

It’s done in a day by business users.

Before

Limited product categories led to lost traffic.

After

Expanded assortment increased site sessions and AOV.

Before

High capital requirements limited growth.

After

Retailers and distributors scale without inventory spend.

Before

B2B buyers faced stockouts and long lead times.

After

Fill rates and satisfaction improved across key accounts.

Before

New product testing required heavy investment.

After

Data-driven insights identify winners with minimal risk.

Features

Powered by the Logicbroker platform

Each of these outcomes is powered by Logicbroker’s API-driven platform – connecting retailers, suppliers, and distributors to grow their assortments seamlessly.

Automated & Optimized Order Routing

Route every order to the best supplier at the lowest cost. Protect SLAs with smart, automated rules.

Learn more
Universal Connectivity

Connect once to Shopify, ERPs, and marketplaces. Standardized APIs and connectors keep data in sync.

Learn more
Rapid supplier Onboarding

Launch suppliers in under an hour with invite-based, task-driven flows. Testing gates ensure a clean go-live.

Learn more
Centralized Catalog Management

One hub for product data, variants, and media. Validate, enrich, and syndicate to every channel.

Learn more
Real Time Price & Inventory Visibility

See accurate price and ATP across suppliers and channels. Avoid oversells with live updates and ETAs.

Learn more
Compliance Tracking

Track labels, SLAs, and documents end to end. Surface exceptions fast and publish supplier scorecards.

Learn more
Reporting & Analytics

Spot issues before customers do. Dashboards, events, and exports turn insights into action.

Learn more
Supplier Self Service Tools

Give suppliers everything to operate without tickets. Orders, shipments, inventory, and returns.

Learn more
Supplier Management

Segment and profile every partner in one place. Distribute policies and keep contacts current.

Learn more
Agentic Integrations via MCP

Open, governed agent access to commerce actions. Standard MCP tools accelerate safe automation.

Learn more
FAQs

Through integrated dropship and curated marketplace connections, Logicbroker lets you sell third-party products that are fulfilled directly by suppliers, eliminating inventory costs.

Yes. You define product presentation, pricing, and fulfillment standards—Logicbroker automates the rest while ensuring compliance from partners.

Most retailers and distributors can launch within 0–3 months, compared to 6–9 months using traditional onboarding methods.

Absolutely. Our platform manages complex B2B terms, tiered pricing, and fulfillment workflows, enabling scalable assortment growth for distributors.

Customers typically see increased revenue and AOV, reduced capital costs, improved fill rates, and higher customer satisfaction.

More Ways We Help

Explore additional use cases

Product onboarding

Unify and normalize product data from every supplier. Accelerate time-to-market with clean, complete catalogs.

Learn more
Marketplace connections

Manage listings and inventory across 200+ channels. Expand reach and activate Agentic Commerce endpoints.

Learn more
Multi-channel distribution

Connect once to access hundreds of retailers and marketplaces. scale distribution without worry.

Learn more
Agentic commerce

Connect your brand directly to AI agents through MCP. Future-proof visibility and sales in the LLM era.

Learn more
Ready to accelerate supplier launches?
Book a demo