Increase Your Speed-To-Market With Advanced Dropship and Marketplace Tools

By Jager Robinson | October 11, 2023

The ability to swiftly adapt and diversify eCommerce product offerings can make the difference between brands, retailers, and suppliers thriving and merely surviving. Onboarding suppliers to meet the demands of the ever-evolving consumer can be a sticking point for brands looking to capitalize on new trends. Once onboarded, increasing speed to market for supplier’s products is an even bigger challenge.

At Logicbroker, we aim to fix those problems before our customers even begin to worry. We focus on five key areas—accelerated speed-to-market through automation, effortless SKU discovery, synchronized workflows, data harmonization, and product confidence—to help businesses better onboard new suppliers and their products like never before. 

Logicbroker’s industry-leading dropship and marketplace solutions include two unique tools and processes, the Product Onboarding Center and our On-Demand Onboarding, to help our customers accelerate their speed-to-market and expand their product assortment in the blink of an eye. 

Logicbroker on-demand onboarding for faster time to market and expanded assortment

While the Product Onboarding Center feature gives retailers a single pane of glass to view their entire supplier network’s catalogs in one location, our on-demand onboarding service gets suppliers connected to your network in under an hour through advanced automation. Combined, retailers have the ability to not only get a supplier up and running the same day they begin but also get their entire catalog on their site faster than you can grab a cup of coffee. 

Automation-Driven Solutions

Modern eCommerce is about automation. Automated onboarding, expanded assortment, and various other processes will make or break your tech stack. At Logicbroker, we’ve automated… automation. All of our API-driven processes are designed around reducing manual touchpoints and an overreliance on manual compliance checkpoints. 

Logicbroker remains the only platform on the market that has no connection limitations and will work with vendors using EDI, FTPs (CSV/XML/JSON), APIs, or even pre-built connections with leading eCommerce and fulfillment platforms like Shopify and ShipStation. Because of our limitless connection capabilities, we’ve also implemented streamlined onboarding processes that allow retailers to connect a vendor or whole category of vendors at the click of a button.  

With no connection limitations and automation in place to mass migrate or onboard, retailers also are guaranteed to eliminate any manual errors. Gone are the days when manual touchpoints could lead to implementation or order errors down the line. With limited manual input and automation in place, on-demand onboarding solves one of the oldest pain points in the book. 

Product Automation

Logicbroker Product Onboarding Center tools for expanded assortment automation

Statistics about product onboarding are never-ending. A study by Contentserv found that 60% of companies say gathering product information is one of their biggest product-launch challenges, while another study by DCKAP found that 79% of new products fail to launch on time, resulting in 27% lost selling time. With supplier/vendor onboarding pain a thing of the past, Logicbroker turned our focus to product onboarding.

In the past, the process of expanding your assortment through product onboarding was tedious, at best, while also being riddled with the complexities of manual data entry and errors. Product Onboarding Center’s advanced product data harmonization tools allow retailers to onboard new product catalogs in as little as 5 minutes while effectively expanding their dropship and marketplace assortment and increasing the speed-to-market like never before. 


Discover new SKUs, onboard new products, and ensure compliant, high-quality data is being represented on your site or passed downstream to your PIM, with our robust tool built directly into the Logicbroker portal.

Specifically, this tool utilizes our unique automation tools to upload, categorize, highlight, and scan through an entire product catalog without manual input. After a spreadsheet is uploaded, individual SKU pages are created, giving retailers pertinent information on any products in the catalog that don’t follow their pre-designed guidelines. With this level of automation and individualization, retailers don’t have to wait weeks for correct product data and can drill deeper into each SKU that needs attention. 

SKU Discovery Like Never Before

Discovering new products is the lifeblood for any retailer or brand looking to capitalize on changing trends. With advanced automation through various onboarding processes, Logicbroker can help take the guesswork out of SKU discovery. 

Product Onboarding Center empowers retailers to explore their entire supplier network. Retailers can cherry-pick products that align perfectly with their brand and customer demands by seamlessly searching across their entire network. The process is intuitive, enabling retailers to rapidly expand their product assortment and delve into previously unexplored revenue streams. Every SKU shared by vendors becomes a valuable asset, opening doors to opportunities for growth and innovation. 

However, this data isn’t like the old way of scanning a spreadsheet. Each individual SKU has its own page and its own set of information, so you aren’t left wondering if all the information is ready for onboarding or not. If there are new products you want to enter manually, we also give you the tools to quickly and compliantly upload SKUs at will. 

But SKU discovery isn’t just about the product catalog. 

With on-demand onboarding, your dropship and marketplace solutions will be able to expand into various new categories, trends, and verticals like never before. For retailers struggling to onboard new suppliers, having the ability to get them running in hours rather than weeks helps solve the problem of missing trends or missing out on holidays, flash sales, and more. 

Logicbroker’s integrations page is dedicated to improving the retailer experience. Use the Integrations page to see all onboardings, statuses, dates, account updates, and form data while exporting any necessary data for your organization to stay up-to-date. Most importantly, once a new vendor is onboarded, our extensive library of videos, portal screenshots, and documentation helps users quickly acclimate to the Logicbroker Portal ensuring that retailers can quickly utilize our tools to stay ahead.  

Empowering Retailers with Transparent Workflows and Harmonization

Visibility and control are the pillars of effective retail management. Giving retailers the reins to initiate onboarding was always the goal of our product development team. While Logicbroker handles the background logistics with our white-glove onboarding team, our on-demand platform allows retailers to initiate supplier onboarding with no additional intervention. All centralized vendor progress and information can be found in the Logicbroker portal.

On the product side, detailed statuses and workflows offer a transparent view of the entire product onboarding process. Retailers can now exercise unprecedented control, managing the lifecycle of their products without the need for constant IT intervention. Approving products, individually or in bulk, becomes a simple, one-click affair. Logicbroker Product Onboarding Center bulk product approval process for product catalogs

By automating processes, enhancing discovery, simplifying guidelines, providing transparency, and harmonizing data, Logicbroker’s On-Demand Onboarding and Product Onboarding Center equip retailers with the arsenal needed to conquer our ever-evolving eCommerce landscape. Embracing this innovation is a strategic imperative for retailers aiming not just to keep up but to lead in the competitive world of retail.

To see a live demo of Logicbroker’s dropship and marketplace automation tools in action, please visit our website or reach out to your sales representative. 

About Logicbroker

Logicbroker is the premier Supply Chain Experience Management (SCXM) eCommerce platform. Our unique B2B and B2C offerings give manufacturers and retailers a single source of truth for their supply chain, yielding real-time visibility and communications, higher compliance rates, lower transaction costs, and exceptional customer experiences. Through dropship, marketplace, and supply chain visibility solutions, Logicbroker processes nearly $8 billion in GMV each year and can help your organization achieve Supply Chain Excellence.

Our integrated suite connects all participants of an organization’s supply chain regardless of the type of business model: owned inventory, dropship, or marketplace. We work with mid-market and Enterprise manufacturers and retailers across a number of verticals including Health & Wellness, Home Improvement, Consumer Electronics, Toys & Babies, and Consumer Packaged Goods and service brands such as Samsung, 1-800-Flowers, Victoria’s Secret, The Vitamin Shoppe, Walgreens, and RiteAid.

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