Embrace Expanded Assortment and Supply Chain Resiliency With New Video Covering Dropshipping Basics

As organizations across the globe race to figure out how to meet consumer expectations, it’s imperative that a modern dropshipping program serves as the backbone of successful eCommerce programs. In this video, take a high-level dive into the basics of dropshipping and how this unique fulfillment model will help you not only expand your assortment faster than ever before but also secure that your organization can fluidly adapt to any and all eCommerce trends and challenges. 

What Is Dropshipping?

A Staple of eCommerce

Dropshipping is a way for retailers to fulfill orders without having to hold their own inventory. When a retailer sells a product, they have it shipped to the customer directly from a third-party supplier. Traditionally, the retailer’s branding appears on the packing slip and packaging, so the end customer may never even realize the product isn’t coming directly from the retailer. 

At a 10,000-foot view, dropshipping lets your organization expand assortment, embrace supply chain resiliency, and maximize your eCommerce program without increasing the overall cost of carrying new products. Due to rising customer expectations and the need for convenience, dropshipping has become an increasingly popular solution with numerous benefits for retailers and brands. 

The Basics of Dropshipping

Like every solution, dropshipping has key benefits and challenges that make utilizing the solution unique to each individual operator. For retailers like Walgreens, dropshipping is a way to sell more products—or SKUs—without having to keep those products in their distribution centers. 

However, your dropshipping program will be challenged by three key factors: supplier inventory, digitally native brands, and your technology partner. Navigating these drawbacks, and perfecting dropshipping’s benefits, will be the difference between having an excellent technology partner like Logicbroker and a legacy provider that is intent on keeping your organization with them for years simply to onboard new suppliers.

A New Series

Logicbroker is excited to launch our latest YouTube series focused entirely on the basics, benefits, considerations, and solutions regarding dropshipping in eCommerce. Our YouTube channel, which was officially relaunched just a few weeks ago, will see several high-level series focused on high-level dropship and marketplace concepts in the coming months. We wanted to provide these videos to anyone looking for information about what the solutions are and how they fit into your eCommerce plans. 

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