increase in product assortment
reduction in order cancellations
Robert Dyas set out to significantly grow their ecommerce channels without investing in additional distribution centres or taking on inventory risk. While they were already using dropship, they needed to accelerate supplier onboarding and improve operational efficiency.
Their existing system required building one-way, point-to-point EDI connections with each supplier — a process that was slow and resource-intensive, limiting them to onboarding just one or two suppliers per month.
At the same time, Robert Dyas aimed to expand their online product range to offer customers greater choice, while ensuring real-time stock availability updates and accurate delivery status for maximum customer satisfaction.
However, their legacy setup provided limited visibility into supplier stock levels and order progress, creating potential risks for customer experience as the dropship programme scaled.
Additionally, the accounts team faced challenges reconciling supplier invoices with customer orders, adding unnecessary cost and complexity to back-office operations.
Logicbroker’s Distributed Order Management Platform, informed by dropship best practices from leading retailers, is designed to directly tackle the challenges faced by Robert Dyas.
Through a single connection to Logicbroker, Robert Dyas was able to quickly and efficiently onboard hundreds of suppliers within a matter of months, eliminating the slow onboarding process that had previously limited them to just one or two suppliers per month.
Since January 2021, Logicbroker has onboarded over 600 suppliers to their dropship platform. This rapid scaling has enabled Robert Dyas to expand their online range from 16,000 to more than 300,000 products, introducing a far wider choice across new categories. Following launch, they experienced a 93% reduction in WISMO (Where Is My Order) calls and a 69% decrease in order cancellations.
The Logicbroker Platform provides complete visibility into stock availability, order status, and delivery updates—resolving the visibility challenges that had previously hindered Robert Dyas’ ecommerce growth. This transparency and operational efficiency led to a dramatic uplift in performance: dropship sales now account for over 60% of gross revenue and 70% of Group GMV, exceeding net margin expectations.
Additionally, Logicbroker’s invoicing module was custom-built around Robert Dyas’ specific requirements, streamlining invoice reconciliation and alleviating pressure on accounting and finance resources.
Whether you’re expanding your wholesale network or scaling a modern dropship program, Logicbroker helps you connect, grow, and deliver—without the friction.