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Mission Linen has built its business on delivering essential products and services that keep organizations running, from employee apparel programs to the everyday consumables businesses rely on. As Mission Linen looked to expand its digital commerce capabilities more than a decade ago, the team identified a major new growth opportunity: launching an Employee Apparel (EPA) program supported by a scalable supplier ecosystem.
In 2014, Mission Linen began exploring how to build a dropship-enabled model that would allow the business to grow assortment without taking on the operational burden of holding inventory across facilities.
“We needed a scalable way to add more suppliers as our business expanded.” said Eric Sanabia, Development Manager at Mission Linen. “We found Logicbroker while searching for an EDI partner.”
Mission Linen needed a way to connect with a growing number of suppliers through a consistent, standardized approach, without introducing custom requirements or technical changes for every new trading partner.
Logicbroker proved to be the right match.
“Partnering with Logicbroker enabled us to add as many suppliers as needed without adding complexity.” Sanabia explained. “Logicbroker allowed us to speak one language across suppliers for our dropship program.”
From the beginning, Mission Linen’s focus was to build a scalable foundation for supplier connectivity that would support long-term growth without creating complexity behind the scenes.
Over the years, Logicbroker has become deeply embedded in Mission Linen’s digital commerce strategy. What began as an EDI partnership quickly evolved into a broader platform relationship built on flexibility, communication, and operational scalability.
When Mission Linen initially worked with more than one EDI provider, managing supplier connectivity became increasingly difficult.
“Using two different EDI partners made our solution more difficult to manage. ” Sanabia said. “It limited our ability to scale.”
After evaluating both platforms, Mission Linen made the decision to consolidate entirely onto Logicbroker, migrating suppliers through a major transition and standardizing supplier communication under one unified partner.
“We evaluated both EDI partners and decided that Logicbroker was the winner,” said Sanabia. “Now Logicbroker is our sole trading partner, offering a great solution. ”
For Mission Linen, the difference went beyond technology. The partnership itself was a defining factor.
Sanabia said, “We chose Logicbroker because they were easy to work with. Communication was straightforward, unlike the legacy provider, whose strict processes made resolving issues harder.”
As Mission Linen’s program matured, new operational priorities emerged, particularly around product expansion and onboarding. Onboarding new products into Mission Linen’s systems had become a manual, labor-intensive effort involving multiple teams, managers, and spreadsheets.
“It was a very manual, tedious process to bring new products into our offerings,” Sanabia noted. “We knew the way we added new products needed to be automated.”
Mission Linen brought this challenge directly to Logicbroker, seeking a more automated path forward. In response, Logicbroker introduced the Product Onboarding Center, designed to streamline product data ingestion and reduce internal workload.
“Logicbroker assembled a team and did a scrub of our manual processes,” Sanabia said. “They brought in technical experts to review what we were doing and figured out how to solve the issue. The Product Onboarding Center is a big part of that.”
Mission Linen is now actively implementing the solution alongside Logicbroker, outlining a clear path toward automation.
“Logicbroker is taking the lead and holding our hands through this process,” Sanabia added. “Their technical expertise and experience are making this an easier process.”
Today, Mission Linen’s partnership with Logicbroker extends far beyond document exchange. The organization relies on Logicbroker for multiple integrations and interfaces that support both supplier connectivity and operational efficiency.
Mission Linen has also begun adopting Logicbroker’s newest supplier enablement capabilities, including On-Demand Onboarding, which gives retailers and distributors greater control and visibility into supplier onboarding milestones.
After onboarding an initial supplier through On-Demand Onboarding, Mission Linen immediately saw the value.
“I don’t have to rely on the support team for supplier onboarding updates,” Sanabia said. “It’s great that we can set the required test cases ourselves.”
With real-time visibility into critical steps like order acknowledgements, shipping notifications, and production readiness, Mission Linen can now take a more active role in supplier onboarding.
“It just gives me more control over the whole supplier onboarding process,” Sanabia added.
As Mission Linen continues to grow across both its Employee Apparel business and its broader consumables model, onboarding new suppliers remains a curated and strategic effort. With Product Onboarding Center automation underway and On-Demand Onboarding expanding supplier enablement, Mission Linen is positioned to keep scaling while maintaining operational control.
“By implementing this product onboarding, we can focus more on our core business,” Sanabia said. “Mission Linen will be able to serve our customers even better.”
As Logicbroker’s longest-tenured customer, Mission Linen Supply continues to demonstrate how a long-term partnership and platform evolution can unlock scalable growth, streamlined operations, and a digital commerce foundation built for the future.
Whether you’re expanding your wholesale network or scaling a modern dropship program, Logicbroker helps you connect, grow, and deliver—without the friction.