Five Reasons You Should Start Selling on TikTok Shop

By Jager Robinson | December 3, 2024

TikTok is more than just a platform for trends and entertainment—it’s emerging as a key player in the world of eCommerce. With TikTok Shop, businesses are finding unprecedented opportunities to reach, engage, and sell to modern consumers. For brands looking to expand their horizons, TikTok Shop offers a unique blend of massive reach, authentic engagement, and seamless shopping.

Consider this: over half of TikTok users have made a purchase directly through TikTok Shop, and an impressive 81% of these buyers return for more. These numbers reflect a growing trend that few other marketplaces can match. If you’re still unsure whether TikTok is right for your business, here’s why diving into this fast-growing marketplace could be your smartest move yet.

1) Massive Reach Among Modern Consumers

TikTok hosts over a billion active users and represents one of the largest and most engaged global audiences, particularly among Gen Z and millennials. These digital natives don’t just browse for entertainment—they shop for inspiration and make purchases where they spend their time. Nearly 58% of TikTok users say they use the platform as a source of inspiration when shopping.

To succeed in today’s fast-paced retail environment, businesses must meet consumers where they already are. TikTok Shop is a natural extension of any multichannel strategy. 

It doesn’t replace marketplaces or traditional sales channels but enhances them. By capitalizing on Multi-Vendor Commerce (MVC) partnerships, like those provided by Logicbroker, brands can seamlessly integrate TikTok Shop and maintain visibility across multiple platforms—all while maximizing margins and brand recognition. And, beyond that, native connectors to TikTok Shop mean that instead of sending products out into the void for live testing, you can test products and shift them between different types of fulfillment without leaving the Logicbroker Portal.

Recently, our client Mars capitalized on this exact method of selling on TikTok Shop. With our native connector, Mars began running targeted TikTok campaigns to expand their reach over the holiday season and start working in more tending campaigns utilizing their candy brands. This method of selling didn’t require a whole new team, but rather simply turning on the connection in their Logicbroker Portal. 

2) TikTok Shop Represents an Engagement Goldmine

TikTok’s algorithm is built to celebrate creativity and authenticity, making it easier for businesses to connect with audiences, regardless of their size or reach. Unlike traditional advertising platforms, TikTok enables content to go viral based on quality and engagement rather than budgets or follower counts.

For small businesses, this is a game-changer: 78% of small business owners on TikTok report positive ROI from TikTok Shop. TikTok’s algorithm ensures that your products are matched with the right audience, leveling the playing field and enabling new entrants to thrive.

Instead of hoping you are reaching your target audience, selling on TikTok Shop ensures that products designed for a more modern consumer can quickly and accurately reach those you want to sell to. 

3) TikTok Shop Opens Up Frictionless Shopping Experiences

One of TikTok Shop’s greatest strengths is how it integrates shopping into the user experience. Consumers can discover, explore, and purchase products—all without leaving the app. This seamless journey removes barriers, creating a smoother path to conversion.

For businesses, having a native connection to TikTok Shop through Logicbroker ensures this simplicity translates to backend efficiency. By treating TikTok Shop as just another channel in your toolkit, you can streamline operations without creating unnecessary overhead or complications. Gone are the days when integrating a new channel meant hiring a new team… Thankfully! 

4) Trust Matters When Building Audiences

TikTok isn’t about glossy, highly produced ads—it’s about real, relatable content that resonates with audiences. Shoppers on TikTok value trust and authenticity, and brands that lean into this ethos can build stronger, lasting connections.

When customers trust your brand, they’re more likely to return. TikTok Shop’s repeat buyer rate of 81% highlights how impactful this trust can be. By being present on TikTok Shop, businesses can establish themselves as part of consumers’ everyday lives, not just a transaction. 

5) Never Underestimate the Power of Trends

TikTok thrives on trends, and businesses that align with these cultural moments can see incredible returns. Whether it’s collaborating with influencers or creating trend-inspired content, TikTok offers unmatched opportunities for visibility. In fact, 45% of TikTok users shop based on influencer recommendations, showing the power of strategic partnerships on this platform.

The beauty of TikTok Shop is that your brand doesn’t have to do all the heavy lifting. When your products are in the hands of enthusiastic creators, the community often does the marketing for you, amplifying your reach and credibility.

Are You Ready to Start Selling?

Selling on TikTok Shop isn’t just about tapping into a marketplace—it’s about embracing the future of eCommerce. Whether you’re a new brand or an established player, TikTok offers a unique space to engage, inspire, and grow. With tools like Logicbroker simplifying the integration process, the time to get started has never been better.

If you’re looking for growth and ready to meet consumers where they are, TikTok Shop is your next big opportunity. Reach out to the Logicbroker team today to chat with a solutions engineer one-on-one on how utilizing our TikTok Shop, Amazon, or Walmart Marketplace native connections can help grow your business. 

About Logicbroker

Logicbroker is a premier multi-vendor commerce platform that seamlessly connects trading partners regardless of integration types. Our modern solutions empower retailers and brands to take control of their customer experience by harnessing and analyzing vital first-party data, reducing inventory risk, and curating their expanded assortment. By improving the visibility into our client’s commerce programs, Logicbroker can better position retailers and brands for transformative growth.

As business needs and demand shift, Logicbroker provides the ability to quickly switch suppliers and product fulfillment between 3P to 1P and responsibly find new sources of inventory that uphold your brand integrity and meet your delivery promise. ​We work with mid-market and Enterprise manufacturers and retailers across a number of verticals including Health & Wellness, Home Improvement, Consumer Electronics, Toys & Babies, and Consumer Packaged Goods and service brands such as Samsung, Victoria’s Secret, The Vitamin Shoppe, Walgreens, Ace Hardware, and BBQ Guys.

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