ZAGENO’s transformative B2B Marketplace streamlines and automates its supplier ecosystem through customizable business rules, self-service supplier tools, and seamless integrations to ZAGENO systems powered by Logicbroker.
Summary
With a unique challenge to optimize hundreds of suppliers and tens of millions of SKUs, ZAGENO turned to Logicbroker to provide supplier automation through fully customizable business rules, self-service supplier tools & testing, and seamless integrations into ZAGENO’s existing systems.
Customizable Business Rules
Advanced Supplier Tools
Unmatched Tech Integrations
Building A Dual-Sided Marketplace
In the world of pharmaceutical and biotech lab supplies, scientists and procurement professionals found themselves constantly needing to work with new suppliers and manufacturers. ZAGENO’s founders discovered that research scientists were spending 4-8 hours a week simply dealing with ordering and tracking orders for vital lab supplies. Lab managers spent even more time navigating supplier websites, signing hundreds of small, specialty suppliers, and ensuring everything was delivered when they needed it.
That’s where ZAGENO comes in as one of the most unique dual-sided B2B marketplaces in the world.
“ZAGENO offers end to end aggregation, beyond just a single catalog and cart UI, but an aggregation of post order status, shipment tracking, billing, contracts and a single platform to integrate with,” said Rick Genett, ZAGENO’s Senior Director of B2B eCommerce Product Management. “We add value for both sides of the marketplace equation. In addition to the hundreds of customers that use our marketplace, we help our suppliers efficiently reach hundreds of new customers through one platform.”
ZAGENO offers an expansive set of integrations for customers. This includes major platforms from SAP Ariba, Coupa and NetSuite to Quickbooks, Microsoft Dynamics, Oracle, and more to ensure smooth fulfillment, billing, and tracking of every order through the marketplace.
Turning to Logicbroker
ZAGENO signed on with Logicbroker in March 2022 to help automate its marketplace fulfillment processes. There are three key areas of the Logicbroker platform that ZAGENO has taken full advantage of —customizable business rules, supplier tools, and seamless backend technology integrations.
Logicbroker is really at the DNA and spinal cord of our automated fulfillment processes. Our suppliers have diverse fulfillment processes and technology. With Logicbroker, we can easily work with them all regardless of their connection preference, transmission protocol, or level of tech expertise. Logicbroker has all the right intelligent routing built into the system.
Rick Genett
ZAGENO’s Senior Director of B2B eCommerce Product Management
Genett said from the get-go, Logicbroker’s ecosystem provided the automated reports, invoicing, and shipping information the team needed to save time on manual touchpoints and start working through ways to make their internal processes more efficient.
“With everything we do, Logicbroker is our hub and spine as we fulfill orders and get items to our scientists,” he said. “We found Logicbroker’s APIs and webhooks to be very robust and thorough, drastically simplifying the upfront integration we had to do to get up and running.”
Efficient Business Rules
Timing is everything for ZAGENO’s customers ordering lab supplies. In many cases, the items being ordered are time- or temperature-sensitive, so always having the latest shipping information and order status is paramount.
With Logicbroker supporting its fulfillment processes, ZAGENO can automatically enforce business rules that ensure suppliers acknowledge orders on time, provide itemized shipping estimates, and provide detailed shipment tracking information. Additional invoicing business rules enforce three-way matching to ensure ZAGENO is only paying suppliers—and billing our customers—for what they’ve physically shipped.
We’ve been able to catch many accounts payable errors from our suppliers that would’ve gone unnoticed by manually inspecting invoices. Through Logicbroker I think we’ve even made our suppliers better and are raising the bar for the industry.
Rick Genett
ZAGENO’s Senior Director of B2B eCommerce Product Management
Self-Service Supplier Tools
Giving suppliers the tools they need to onboard themselves into ZAGENO’s ecosystem has saved ZAGENO countless hours of manual work. Because there are concrete business rules to follow, and an integration testing suite built into Logicbroker, ZAGENO can empower suppliers to accomplish much of their integration on their own.
“The integration testing suite is such a cool feature and a huge time saver on our team,” Genett said. “We would’ve had to hire another analyst to manage all the testing that goes through our platform. Instead, we just send suppliers to this self-service suite and tell them to complete our required test cases once they establish connectivity. It’s incredibly efficient and also helps set expectations with your suppliers. They can run through the custom business rules while testing and better understand the performance standards they need to meet.”
An Eye on the Future
With a solid partnership in place, ZAGENO has begun looking at ways to further optimize its use of the Logicbroker platform. One key area that is being looked at is capitalizing further on the massive amount of data flowing into ZAGENO’s ecosystem. Whether that’s through more efficient supplier tracking, utilizing data to speed up onboarding, or growing its catalog further, Genett said data will always be a key focus for the team.
Reach Out To Learn More
The Logicbroker team is here to help your organization unlock a transformative commerce program that perfectly blends your fulfillment models. If achieving success like ZAGENO is something you’d like to learn more about, reach out to our sales team and schedule a one-on-one meeting to discover how our platform can work best for you.