From AI to Tariffs: The Biggest Takeaways from Shoptalk 2025

Shoptalk 2025 in Las Vegas brought together over 10,000 retail and eCommerce professionals to explore the latest innovations and strategies shaping the industry. As a team passionate about advancing eCommerce through dropshipping and marketplace solutions, we were eager to delve into every discussion at the show. After four days of intense digital commerce discoveries, there were six key trends that became the focus of the show – Agentic AI, the impact of 2025 tariffs, assortment expansion, customer loyalty, warehousing cost reduction via dropshipping, and scaling vendor onboarding.

Here’s a recap of the key insights and our takeaways from the event.

6 Key Trends from Shoptalk 2025

1. The Evolution of AI: From Generative to Agentic AI

Last year, generative AI dominated the conversation, but in 2025, the focus has shifted to Agentic AI. This is less about generating net-new content (like ChatGPT) and more about enabling AI-driven agents to act as virtual assistants, executing routine tasks and decision-making to free up employees for higher-value work.

While many implementations still resemble advanced chatbots, retailers and technology providers at Shoptalk were focused on using Agentic AI to solve complex business challenges. The potential is vast, from optimizing inventory management to streamlining customer interactions.

“Agentic AI will revolutionize how we approach eCommerce operations, offering unprecedented levels of automation,” Steve Norris, VP of Digital Commerce at Logicbroker, said. “That automation comes from data, and Logicbroker is kicking off our data-focused initiatives with the launch of Data Pipeline at Shoptalk and will, ultimately, culminate in many AI-focused products down the line.”

2. Navigating Tariffs in 2025: Retailers vs. Suppliers

Tariffs were a major talking point at Shoptalk 2025, as their impact continues to ripple through the global supply chain. Retailers have taken proactive steps by stockpiling inventory, diversifying suppliers, and shifting portions of their supply chain domestically to mitigate risks.

Suppliers, however, are feeling the squeeze. Many are scrambling to maintain profit margins while minimizing price increases for customers. The challenge remains in finding cost-effective solutions without sacrificing quality or service.

“Adapting to tariff changes requires agility and a proactive approach to supplier relationships,” Jason Krug, Senior Solutions Engineer at Logicbroker, said. “Having a platform like Logicbroker helps easily add new suppliers, build long-term relationships across the globe, and so much more.”

3. Expanding Assortment to Attract New Customers

Diversifying product offerings was highlighted as a key strategy to draw in new customer segments. By integrating dropshipping models, retailers can expand their assortments without significant inventory investments, catering to a broader range of consumer preferences.

“Leveraging dropshipping allows our clients to test new products and reach wider audiences with minimal risk,” Andrew Ryan, a Director of Commerce Revenue at Logicbroker, said. “I had many conversations during the show that were solely about how Logicbroker can help expand assortment. Frankly, that’s our bread and butter.”

4. Enhancing Customer Loyalty in a Competitive Market

Building and maintaining customer loyalty remains paramount. Discussions centered around personalized experiences, loyalty programs, and leveraging AI to understand and predict customer behavior, ensuring a tailored shopping journey that fosters repeat business.

5. Reducing Warehousing Costs Through Dropshipping

Dropshipping continues to be a viable solution for minimizing warehousing expenses. By partnering with reliable suppliers, retailers can offer a vast array of products without the burden of inventory storage, leading to significant cost savings and increased operational flexibility.

“Implementing dropshipping has streamlined our client’s operations and reduced overhead costs substantially,” Ryan said. “In our discussions at Shoptalk, it became clear that many organizations are scrambling to reduce costs and it has never been more apparent how beneficial dropshipping continues to be.”

6. Scaling Vendor Onboarding for Marketplace Growth

Efficient vendor onboarding processes are crucial for marketplace expansion. Shoptalk sessions underscored the need for automated systems and clear communication channels to integrate new vendors seamlessly, ensuring a diverse and dynamic product offering.

Logicbroker’s Data-Driven Future

As eCommerce continues to evolve, one thing is clear: data is the key to unlocking new efficiencies and driving smarter decision-making. At Logicbroker, we’re meeting this challenge head-on with the launch of our latest capability—Data Pipeline.

Data Pipeline allows organizations to sync Logicbroker data to their data warehouse in minutes with no developers and no code. Directly pipe all data into Databricks, Snowflake, Microsoft Azure, Amazon Redshift, and more with easy-to-generate IDs/Tokens.

Shoptalk 2025 reinforced the importance of leveraging data to stay agile and competitive in today’s fast-moving market. By embracing advanced analytics and automation, Logicbroker is committed to providing the tools businesses need to scale successfully in an increasingly complex digital commerce landscape.

We’d love to share more about how Data Pipeline and our other innovations can help your business thrive. Let’s connect and explore how we can drive your eCommerce success together. For more insights and tailored solutions, reach out to our team today.

About Logicbroker

Logicbroker is an enterprise dropship and marketplace platform that seamlessly connects trading partners, enabling B2C retailers and brands, as well as B2B suppliers and distributors, to scale their digital commerce operations with ease. Powering billions in GMV, Logicbroker provides a robust API-driven infrastructure that streamlines product catalog management, order fulfillment and reporting. Trusted by industry leaders including Samsung, Walgreens, Victoria’s Secret, Ace Hardware, and HD Supply, Logicbroker brings together best-in-class technology with deep domain expertise and a true spirit of partnership to empower businesses to unlock new revenue potential, elevate customer experiences, and drive operational excellence.