Consolidate Sales Channels & Reach New Partners With A Modern Commerce Platform
By Jager Robinson | August 20, 2024
We all struggle with platform consolidation. However, suppliers often need to use dozens of platforms simply to do business with their retailer/marketplace partners. When their revenue streams rely on steady connections to their partners, supplier teams are left juggling commerce platforms and order management systems (OMS) that don’t play nice together.
This problem is further exacerbated by the continuous desire to expand sales channels to reach new consumers, build long-lasting partnerships, and grow revenue.
To deliver critical insights and visibility through a single pane of glass into your entire eCommerce ecosystem, Logicbroker has introduced dozens of efficiency through our modern Multi-Vendor Commerce (MVC) platform.
Built with our supplier partners in mind, our platform can help you reach new sales channels, consolidate all your commerce platforms through the Logicbroker Portal, and also introduce you to the Connected Commerce Network® (CCN), a platform that allows retailers and suppliers to effortlessly start new partnerships and sell new products.
Leveraging the Logicbroker Portal
Platform and channel consolidation is key. Not only because it saves time and resources but also because it’s just… easier. No suppliers, regardless of size, should have to dedicate entire teams to the problem of simply communicating and fulfilling orders via their partners’ systems.
And beyond that, no supplier should have to dance around dozens of email chains, systems, and communication portals just to see if their retailer partner responded.
The Logicbroker Portal makes things simple. Connect once, and forever consolidate your sales channels into one complete platform. This works for both existing and new channel consolidation.
Leveraging our out-of-the-box connectors, suppliers can link together their platforms whether it’s Shopify, Squarespace, WooCommerce, or another retailer’s system. With an integration established, fulfilling orders happens directly in the Logicbroker system. For those expanding, the Logicbroker Portal can easily accommodate any new channels your team desires, and for those looking to back consolidate, Logicbroker offers robust connection tools to the world’s largest ecosystems.
For an added benefit, suppliers can even use this connection both ways if they are on Shopify. Instead of entering the Logicbroker Portal, once you’re connected, suppliers can remain on Shopify to fulfill any orders passed through the Logicbroker systems, ensuring a smooth and easy lift for the team.
This efficiency was put to the test when High Performance Cookers came to Logicbroker to connect with Home Depot. HP Cookers wanted to eliminate the fees often seen on legacy MVC providers and increase their team’s commerce efficiency by leveraging our singular connection. After HP Cookers fully integrated into the Logicbroker Portal, they set up a Home Depot connection via our pre-built connection, and are now accepting orders through the Portal without the worry of communication or order issues.
Expanding Your Sales Channels
Once your existing channels are consolidated in the Logicbroker Portal, the next step is to expand. Leveraging Logicbroker to quickly sell on or connect to other external sales channels, reach new audiences, expand your brand recognition, and accelerate sales growth is as easy as… asking us to set it up.
We have over 500 pre-built connections to the largest retailers and marketplaces in the world, including the fastest-growing marketplaces, Tik Tok and Amazon. These connections give suppliers in our network the ability to rapidly expand their sales channels, all while maintaining a single connection through the Logicbroker Portal.
With no additional lift, it really is as easy as a few quick conversations to set up the connections you need to reach new heights. Dadada recently discovered this efficiency when they came to Logicbroker.
Dadada reached out to Logicbroker for quick onboarding with their desired retailer but soon realized their partner wasn’t in a position to connect. Luckily, our pre-built connections with Target and the team’s flexibility during the onboarding and consolidation process made pivoting easy. Instead of losing money and orders due to an unresponsive partner, Dadada connected to Target in under a few hours.
“Thank you to the Logicbroker team for remaining flexible when our retailer priorities changed during the onboarding process and, with orders flowing through, we are excited to see continued growth with Target and Babylist. The Logicbroker team made it simple to pivot, and we appreciate their support as a partner moving forward.” – Dadada
The Connected Commerce Network®
For suppliers, the CCN is a unique way to reach new retailer and marketplace customers. While every supplier has targeted marketplaces or retailer partners, the CCN offers a community of like-minded retailers and brands that give you the option of expanding into new vertices, channels, or possibilities.
Suppliers in the Logicbroker Portal need only to opt-in to the CCN to start engaging with retailers they’d like to connect with. If there are any questions on the capabilities of the CCN, our team is always available for a one-on-one consultation to understand how it can benefit your organization.
We offer connections to all our retailer clients and the ability to start selling in under an hour. For those already with Logicbroker, all you need to do is finish setting up your CCN account by inputting all relevant information.
Connections Made Easy
Logicbroker aims to make all connections easy. Whether it’s a new partner, retailer, marketplace, or more, Logicbroker helps suppliers connect effortlessly and quickly. To learn more about how we can help, or to sit down with a Logicbroker rep to discuss your business one-on-one, head over to this webpage. We look forward to helping you reach new heights.
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