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Leadership Team
“At Logicbroker, our purpose is to empower clients and inspire our employees as we help shape the future of multi-vendor commerce. Through seamless collaboration, we drive growth, innovation, and lasting impact.”
Justin Hartanov
CEO
Our leaders bring a broad range of perspectives, a deep well of experience, and a fierce commitment to helping our clients achieve limitless multi-vendor commerce growth.
With over 15 years of experience in the private equity space, Justin Hartanov is Logicbroker’s Chief Executive Officer. As CEO, Justin is responsible for creating, leading, and executing the company’s strategy and vision. Hartanov brings a demonstrated ability to effectively scale organizations with a core focus on building client-driven organizations. As Chief Commerical Officer of Syndigo, the industry leader in PIM and MDM solutions, Hartanov led the organization’s go-to-market function through transformative growth for more than five years. In leadership roles at Market Track, Justin led global teams across North America, Europe, Asia Pac, and South America, showcasing his ability to navigate diverse markets and cultures.
Justin lives with his wife and two children in Chicago with their lovable Bernedoodle named Cali. Justin played college baseball at Davidson College and is an avid fan of the Chicago Cubs and the Chicago Bears. In his spare time, Justin enjoys cooking and coaching his kids’ baseball and softball. He especially cherishes spending time in Punta Mita, Mexico, where his family enjoys surfing, swimming, and golfing.
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Steve Norris
VP, Digital Commerce
I pride myself on helping organizations achieve transformative business results through technology. I like to get my hands dirty and work alongside my team. Sales engineering is hard work because you are involved in many aspects of the business, but at the end of the day it all comes down to doing what you say you’re going to do and doing it well.
With a 20-year career built in eCommerce supply chain and commerce network technologies, Steve Norris is Logicbroker’s Vice President of Digital Commerce. As VP, Steve is responsible for leading a team of sales engineers that support the sales and customer success teams by providing both strong technical acumen and ever-evolving eCommerce and supply chain industry knowledge. Steve and his team act as Logicbroker’s core knowledge base helping customers and prospects get the most value out of Logicbroker’s platform. Steve prides himself and his team on being the glue that holds Logicbroker’s systems together melding the theoretical with the practical.
Steve has a degree from DeVry University. He can be found in his free time working out a tune to his latest song or enjoying a new craft beer. Steve has played a variety of cool venues including The Bluebird Cafe in Nashville.
As Logicbroker’s Head of Product, Heather Sinisgalli is the lifeblood of product innovation at Logicbroker. Heather’s role builds and manages the product roadmap and ensures that all product developments and feature additions are released on time, and with the correct focus to delight our clients. Heather is passionate about meeting with clients and prospects to learn first-hand what the product team can do to foster and prioritize innovations that our most requested and needed.
Heather has a Bachelor’s in Business Administration and Management from Southern Connecticut State University and a Master’s in Business Administration from the University of North Carolina (Pembroke). Outside of work, she enjoys spending time with her dog, going to the beach (when the weather permits), reading, and a touch of Middle Eastern Dance, specifically Dabke and Puerto Rican Bomba.
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Chip Sockwell
VP, Technology & Product
You hear it a lot, but company culture makes a big difference if you’re having a bad week. I love the problem set we are trying to solve and working with the Logicbroker team every day. I am here because I want to be here.
As one of Logicbroker’s longest-standing employees, Chip Sockwell brought over 20 years of experience in software engineering and architecture and is now our Vice President of Product Management. As VP of Product Management, Chip is responsible for being the voice of the eCommerce industry while steering our company and functionality in the right direction. Chip works closely with our customers to ensure our products, design, and strategy match their needs. In the beginning, Chip helped design and build Logicbroker’s API and cloud technology.
Chip graduated from the University of Connecticut and can now be found either soaking up the sun on a Florida beach or enjoying a relaxing cruise through warm waters on his boat.
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Blair Hall
VP, Client Experience
We always have our employees’ backs. I saw this quote recently, and I’ve been using it a lot lately when talking to people here at Logicbroker: ‘If people around you are afraid of making mistakes you will never truly get the best out of them.
As Logicbroker’s living knowledge base and a leader of three key teams, Blair Hall was one of the original employees at the company. She began her Logicbroker career 9 years ago and has helped in a variety of roles before becoming Logicbroker’s Vice President of Client Experience. Blair is responsible for overseeing the CX Operations and Onboarding teams, as well as the newly formed Client Success team at Logicbroker. Blair is Logicbroker’s shining star for new and prospective customers. She credits her time as a student athlete for instilling a deep-rooted mindset of team collaboration and dedication in all aspects of her work.
Blair holds a Leadership Certificate from Cornell University. When she isn’t meeting with new customers, Blair loves spending time with her husband of 13 years and her two daughters. Assuming she isn’t taking calls from their family RV, Blair will most likely be exploring new places or coaching her daughters in softball.
With over a decade of experience in managing finances across various industries, Andrea Degnan is Logicbroker’s Senior Director of Finance. As Senior Director, Andrea is responsible for hardening the company’s financial controls and processes, optimizing financial performance, and driving growth and innovation for our customers. Andrea brings a proven track record of building strong financial foundations for high-growth businesses and executing financial strategies. Prior to her current position, Andrea spent several years at Logicbroker in multiple finance roles helping the organization better analyze, monitor, and track strategic financial data.
Andrea graduated from the University of Massachusetts Amherst with a Bachelor’s in Business Administration & Accounting, and a Master’s in Accounting. Andrea, her husband, and two children currently reside in Connecticut. In their free time, the family loves to travel and spend time chasing around their young daughters.
Becca McCarthy
Sr. Director, Marketing
Logicbroker wants to create a unified brand and message that is available through all channels. We collaborate with all of our teams to identify and create content that helps companies identify solutions to their most pressing challenges.
As one of the original members of the Logicbroker family, Becca McCarthy has had a hand in crafting almost every single piece of content released by our incredible team as Logicbroker’s Sr. Director of Marketing. Becca focuses on bringing Logicbroker’s successes to the light while building our brand, partnerships, and events. She utilizes her extensive experience working with Fortune 500 companies to help craft social media and email marketing campaigns while planning and executing our marketing messaging. Her core values of balance and respect help foster Logicbroker’s inclusive, positive culture.
Becca is a UConn grad and enjoys spending time with her husband, children, and one dog. Becca lives by the saying: “To be your best self, you have to have balance,” which is why you can find Becca sneaking into the basement to get in a Peloton workout during her downtime.
Lauren Heller
Sr. Manager, Talent Development
Logicbroker goes through everything as a company. We take everything on as a team. We look to make an impact, are proactive, and are motivated to wake up and work. We work hard and play hard.
As Logicbroker’s talent acquisition and HR guru, Lauren Heller has a passion for helping others. Lauren is Logicbroker’s Senior Manager of Talent Development. Lauren is responsible for talent development, employee retention, and maintaining Logicbroker’s world-famous culture. She began her career working for a recruiting agency that worked closely with Logicbroker. Lauren joined our team in May 2021 saying: “I knew Logicbroker and I knew I wanted to be here.” Lauren is the backbone of Logicbroker’s operation as she scouts, vets, and selects candidates that help cultivate and improve our impact, vision, and user experience.
Lauren holds a Master’s degree in Human Resources Management from Mercy College and loves spending time with her husband and two dogs—Coco and Calogero. As a fitness advocate, Lauren can be seen roaming the Logicbroker office to make sure all three exercise rings are closed on her Apple Watch.