Leadership Team

As Logicbroker’s CEO, Omar brings nearly 20 years of experience in Enterprise Software. Prior to joining Logicbroker, Omar was an Operating Partner at K1 Capital, where he supported portfolio companies on everything from corporate development and strategic partnerships to launching and optimizing new products. Before his experience at K1, Omar ran Global Strategic Partnerships & Corporate Development at spend management leader Emburse. Omar joined Emburse in 2018 via K1’s acquisition of Abacus, the business he co-founded and served as CEO of for seven years. Omar has also spent five years in private equity, investing in enterprise software companies, and two years in commercial banking.

Omar pursued his MBA at The Wharton School and studied Computer Science at Wake Forest University. Outside of work, he can be found trying his best to imitate master sushi chefs or dividing and conquering with his wife to juggle their two girls’ activities.

With a 20-year career built in eCommerce supply chain and commerce network technologies, Steve Norris is Logicbroker’s Vice President of Digital Commerce. As VP, Steve is responsible for leading a team of sales engineers that support the sales and customer success teams by providing both strong technical acumen and ever-evolving eCommerce and supply chain industry knowledge. Steve and his team act as Logicbroker’s core knowledge base helping customers and prospects get the most value out of Logicbroker’s platform. Steve prides himself and his team on being the glue that holds Logicbroker’s systems together melding the theoretical with the practical.  

Steve has a degree from DeVry University. He can be found in his free time working out a tune to his latest song or enjoying a new craft beer. Steve has played a variety of cool venues including The Bluebird Cafe in Nashville.  

As Logicbroker’s Head of Product, Heather Sinisgalli is the lifeblood of product innovation at Logicbroker. Heather’s role builds and manages the product roadmap and ensures that all product developments and feature additions are released on time, and with the correct focus to delight our clients. Heather is passionate about meeting with clients and prospects to learn first-hand what the product team can do to foster and prioritize innovations that our most requested and needed.

Heather has a Bachelor’s in Business Administration and Management from Southern Connecticut State University and a Master’s in Business Administration from the University of North Carolina (Pembroke). Outside of work, she enjoys spending time with her dog, going to the beach (when the weather permits), reading, and a touch of Middle Eastern Dance, specifically Dabke and Puerto Rican Bomba.

As one of Logicbroker’s longest-standing employees, Chip Sockwell brought over 20 years of experience in software engineering and architecture and is now our Vice President of Product Management. As VP of Product Management, Chip is responsible for being the voice of the eCommerce industry while steering our company and functionality in the right direction. Chip works closely with our customers to ensure our products, design, and strategy match their needs. In the beginning, Chip helped design and build Logicbroker’s API and cloud technology.  

Chip graduated from the University of Connecticut and can now be found either soaking up the sun on a Florida beach or enjoying a relaxing cruise through warm waters on his boat.

As Logicbroker’s living knowledge base and a leader of three key teams, Blair Hall was one of the original employees at the company. She began her Logicbroker career 9 years ago and has helped in a variety of roles before becoming Logicbroker’s Vice President of Client Experience. Blair is responsible for overseeing the CX Operations and Onboarding teams, as well as the newly formed Client Success team at Logicbroker. Blair is Logicbroker’s shining star for new and prospective customers. She credits her time as a student athlete for instilling a deep-rooted mindset of team collaboration and dedication in all aspects of her work.  

Blair holds a Leadership Certificate from Cornell University. When she isn’t meeting with new customers, Blair loves spending time with her husband of 13 years and her two daughters. Assuming she isn’t taking calls from their family RV, Blair will most likely be exploring new places or coaching her daughters in softball. 

With over a decade of experience in managing finances across various industries, Andrea Degnan is Logicbroker’s Senior Director of Finance. As Senior Director, Andrea is responsible for hardening the company’s financial controls and processes, optimizing financial performance, and driving growth and innovation for our customers. Andrea brings a proven track record of building strong financial foundations for high-growth businesses and executing financial strategies. Prior to her current position, Andrea spent several years at Logicbroker in multiple finance roles helping the organization better analyze, monitor, and track strategic financial data.

Andrea graduated from the University of Massachusetts Amherst with a Bachelor’s in Business Administration & Accounting, and a Master’s in Accounting. Andrea, her husband, and two children currently reside in Connecticut. In their free time, the family loves to travel and spend time chasing around their young daughters.

As one of the original members of the Logicbroker family, Becca McCarthy has had a hand in crafting almost every single piece of content released by our incredible team as Logicbroker’s Sr. Director of Marketing. Becca focuses on bringing Logicbroker’s successes to the light while building our brand, partnerships, and events. She utilizes her extensive experience working with Fortune 500 companies to help craft social media and email marketing campaigns while planning and executing our marketing messaging. Her core values of balance and respect help foster Logicbroker’s inclusive, positive culture.

Becca is a UConn grad and enjoys spending time with her husband, children, and one dog. Becca lives by the saying: “To be your best self, you have to have balance,” which is why you can find Becca sneaking into the basement to get in a Peloton workout during her downtime.

As Logicbroker’s talent acquisition and HR guru, Lauren Heller has a passion for helping others. Lauren is Logicbroker’s Senior Manager of Talent Development. Lauren is responsible for talent development, employee retention, and maintaining Logicbroker’s world-famous culture. She began her career working for a recruiting agency that worked closely with Logicbroker. Lauren joined our team in May 2021 saying: “I knew Logicbroker and I knew I wanted to be here.” Lauren is the backbone of Logicbroker’s operation as she scouts, vets, and selects candidates that help cultivate and improve our impact, vision, and user experience.  

Lauren holds a Master’s degree in Human Resources Management from Mercy College and loves spending time with her husband and two dogs—Coco and Calogero. As a fitness advocate, Lauren can be seen roaming the Logicbroker office to make sure all three exercise rings are closed on her Apple Watch.