The Importance and Impact of B2B eCommerce

Frost & Sullivan projects that B2B eCommerce will hit $12 trillion in sales worldwide by 2020, up from $5.5 trillion in 2012. These numbers are ever-increasing and are of the expectation that anything can now be purchased online. If your business is focused on B2B commerce and you have not made the shift to selling online, we’re going to highlight the importance and impact of doing so.

Having an online presence in the digital age is of upmost importance. When questions arise, we turn to google, or other trusted search engines. With a website, you have the ability to appear in search results. However, by creating detailed product pages with quality images containing appropriate title/meta tags, there are more ways for you to get in front of consumers. Showing up more frequently in search results puts you front in center to prospective buyers.

Hand–in-hand with SEO improvements, potential customers are turning to online search results before purchasing. In fact, 89% of B2B researchers use the internet during the B2B research process. By selling online, not only can you bring prospective customers directly to your product pages, you can allow them to make an informed decision and purchase right there.

Product pages with a ‘buy now’ button offer an enhanced customer experience. As mentioned in the introduction, we live in a time where people expect to buy products online. While detailed product pages are important, without an immediate call to action, visitor could be more inclined to leave. Simplify the path to purchase and carry customers to the finish line by allowing them to buy directly from your site.

Google Analytics is a valuable tool for any website – offering users real-time visibility to useful website and customer metrics. By utilizing these metrics, you can get a better feel for what customers are looking for and how the want to interact with your site. Enabling the eCommerce conversion functionality allows you to measure website conversion rate, attribute sales to various campaigns, and view top products.

Buy taking advantage of valuable analytic tools and presenting detailed product pages with a clear call to action, you can maximize your space in the B2B eCommerce market.